Search Engine Optimization
Search engine optimization (SEO) is the process of improving the search engines rankings of a website. Each search engine has a different way of ranking websites. These algorithms are very complex and are constantly changing. Most experts in this field agree the best approach is creating quality content with good meta tags.
Some web design companies will claim to be able to make your website #1 with hacks or tricks. This is called Black Hat SEO. Search engines may penalize sites they discover using black hat methods. This can result in a website rank being lower or banning the website altogether.
Search engine optimization is a slow process because there is no way to control when the search engines will index your website.